CLIENT: ARGENTINA GAME SHOW (AGS)

Rebranding

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Argentina Game Show (AGS), the most important gaming event at the national level, trusted Gloaming for its rebranding. The goal was to rebuild its visual DNA for the comeback of the in-person event in 2021.

AGS COMBINES THE TECH AND THE ENTERTAINMENT WORLDS.

Its new visual identity resulted in a rebranding with bright colors, curved lines, and a cleaner image.

AGS COMBINES THE TECH AND THE ENTERTAINMENT WORLDS.

Also, we gave greater prominence to Suri, an alpaca they already had in their former graphic system. We created a 3D character and made it evolve into a genderless humanlike character that speaks directly to the AGS audience.