CLIENT: QUILMES - PROJECT: STREAMING

Balon de Potrero

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Quilmes called us to develop the streaming of the award the brand gives to the Liga Profesional football players that best represent the potrero. The show started in 2021 hosted by Joaco López on his Twitch channel, and the second season was released in 2022.

PROJECT’S GOALS AND CHALLENGES

We created a multiplatform plan so that the campaign streaming and concept lasts over time. For the streaming part, we combined the platform codes with some television flavor without losing the essence of Joaco’s content to add Quilmes organically.

THERE ARE PROFESSIONAL PLAYERS OR FORMER PLAYERS INVITED TO ALL THE STREAMS.

So far, figures such as Marcos Rojo, Leo Astrada, Clemente Rodríguez, Pipi Romagnoli, Turco García, Pepe Chatruc, Pablo Mouche, and Jonás Gutiérrez have been invited to Joaco’s channel.

ALGO DE BALÓN DE POTRERO.

CICLO 2021 & 2022

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